You’ve put a lot of work into your virtual reference service, but do your users know about it? With money tight and resources stretched, few libraries can afford a big marketing campaign to highlight their virtual reference service. Not to worry! You can raise the visibility of your service – and increase your usage - without spending a penny, just by placing the links to your service in key places. Our new publication, Best Practices for Link Placement, is an eight page guide illustrating some of the successful strategies used by QuestionPoint members to increase visibility and heighten awareness of their virtual reference services. You can find a link to this guide on the QP wiki, under the heading Promote Your Service, which contains additional tips on marketing and promotion, provided by QP member libraries.
How has your library promoted your VR service? Let us know by posting to this blog, or submit any information about your marketing tips directly to the QP wiki. We can all benefit from your ideas!